Fractional CMO for Asia: C-Suite Strategy, Flexible Execution
Fractional CMO Services for Growing Businesses
High-impact growth roadmaps for scale-ups. Fixed-scope, foundational plans for SMEs. Get executive value without the executive overhead.
Tailored Marketing Solutions for Every Stage of Your Growth
Fractional Chief Marketing Officer (Part-time CMO) Services
I offer expert marketing leadership customised for your business. Whether you’re a startup building your brand or a company improving its strategy, I collaborate with your team to boost growth and innovation. My flexible approach lets you get high-level marketing help when you need it, guiding you through today’s fast-changing market.
Strategic Marketing Planning
A strong marketing plan drives success. I craft strategies aligned with your goals to engage your audience, identify opportunities, and deliver results. Let’s grow your brand with clear, insight-driven plans.
Brand Development and Positioning
Your brand is more than a logo; it embodies your business’s core. I craft strong identities reflecting your values and vision, using storytelling and positioning to make your brand stand out. Together, we create a clear strategy to attract and retain customers.
Digital Marketing and Analytics
A strong online presence is crucial. I use SEO, social media, and content marketing to increase visibility and engagement, guided by data. I maximize results based on your budget, ensuring every dollar yields measurable ROI with clear, data-driven insights on what works and what doesn’t.
Team Leadership and Mentorship
A strong marketing strategy requires a skilled, motivated team. I provide leadership and coaching to enhance skills and teamwork, helping your team take charge and deliver results. I bridge founder vision and execution for maximum cohesiveness.
My Approach
My Fracional CMO Partnership Approach
I step in to act as your strategic business partner and growth strategist, not just an executor. My commitment is to the success of your business, and that requires direct, frank collaboration.
Founder-Level Strategy: I work directly with you, the founder, to have strategic discussions on priorities, resource allocation, budgets, and overall approach. My goal is to ensure marketing is perfectly aligned with your top-level business goals.
Constructive Partnership & Trust: Building trust is crucial. I'm here to provide genuine, constructive discussions and give frank, strategic marketing advice—not to be a 'yes man.' I act as your CMO, challenging assumptions and identifying the best path forward for your growth.
Empowering Your Team: We'll collaborate to develop a winning marketing strategy and plan. Then, I focus on empowering and coaching your existing team to execute and follow through, ensuring they build the skills and confidence to deliver continuous results.
Strategic Network Advantage
Growth rarely happens alone. For challenges beyond marketing, I tap into my trusted network of Fractional Executives—COOs, CFOs, CPOs—experienced leaders who’ve scaled ventures from early stage to enterprise. We use rigorous methods and focus on knowledge transfer, empowering your team for lasting success. This network enables seamless, strategic collaboration to meet your business goals.
About Me
I am a Growth-Focused Executive and experienced Fractional CMO known for driving company expansion and delivering measurable results across corporate, FinTech, and startup environments in HK and Asia. With over 17 years of experience in marketing, digital strategy, and leadership, I have held senior roles at global organizations like HSBC, Citibank, Standard Life Asia, and innovative ventures like Serai and GoBear.
My expertise is centered on:
APAC Go-To-Market (GTM) Strategy and Product Commercialization
Hiring, Building and Scaling High-Performance Teams
Driving Customer Acquisition and Revenue Growth
Digital Marketing (SEO, SEM, Content) and Data-Driven Decision Making
Strategic Partnerships and Business Development
My approach is defined by strategic thinking, adaptability, and a commitment to high-impact initiatives that align directly with organizational goals. I am a valued partner for:
Scaling Businesses: Proven track record of taking businesses from the ground up, like launching GoBear in Hong Kong. This experience means I know how to build effective marketing foundations from scratch—a critical need for any new venture or SME.
Delivering Measurable Results: Focus on track and customer acquisition costs (Cost Per Acquisition) for the businesses I have managed.
Fostering Collaboration: Highly valued for fostering collaborative environments and providing direction to your key internal resource (whether a small team or a dedicated manager) to ensure delivery on business revenue targets.
“Whether you’re a high-growth scale-up or an SME, my philosophy is the same.
Sustainable growth starts with two things: a solid foundation and a driven team. My job is to give you both. I specialize in building growth strategies from scratch and coaching teams to deliver their absolute best, ensuring your strategy isn’t just a plan, but a force for results.”
Let's Start a Conversation
Ready to unlock new possibilities? Reach out to schedule a complementary consultation and explore how an outsourced CMO can accelerate your next milestone.
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